ING Direct Essay Example | Topics and Well Written Essays - 750 words - 1

ING Direct - Essay Example In this case, the company’s social media tool should focus on ensuring that customers’ answers were satisfactorily addressed while issues raised by clients were  expeditiously solved in order to promote trust and ensure customer loyalty. This should be the case for ING Direct Canada, which is seeking to enlarge its online presence as a response to the recent economic crisis with the campaign being the second launched by the company following another successful online promotion. Although there are various alternatives that the company could choose to implement, the option  of a corporate blog pose  the greatest benefits from which the company could maximize its online presence while ensuring that it encouraged many users to save money with the bank. Corporate blogs are increasingly becoming an innovative tool through which the company reaches its clients. More importantly, the fact that the company’s CEO could take part in conversation with customers makes them feel appreciated as an important part of the company, which consequently improves their confidence and loyalty towards the company. For ING Direct, increased customer loyalty will ensure that customers increase their savings with the online bank since they are sure that the company offers a safe banking environment as assured by the company’s CEO. The main goal of the company is to increase its online presence. In effect, increased  online presence will translate to customer savings that could only be achieved by following the best social media tool that reaches people with incomes that they can save. There are about 364 million readers of blogs worldwide with this number growing annually by 68%, which implies that the  company could reach more clients in the future once it adopts this alternative.  Ã‚  More significantly, 77% of active web users are bound to read the content posted on blogs, which underlines the